Is Insurance Necessary?

I’ve been reading a lot about the apocalypse that was supposed to happen today, and pondering whether there were people out there who were actually silly enough to go out and stockpile things to prepare for it. Since you’re reading this instead of huddling in your basement trying to escape impending doom, it’s pretty obvious that the world didn’t meet its untimely demise, and the end of the Mayan calendar really held no more significance than when our own calendar ends at the end of December every single year.

All of this reading (and honestly, more than a little laughing) got me…

Black Friday: Why It’s Good For All Businesses

For all of our American friends, let me start off by saying a belated happy Thanksgiving to you all! Thanksgiving being yesterday means today is one of the most important days for retailers in the US (and now in Canada), Black Friday. Traditionally the busiest shopping day of the year in the US, today is the day on which many businesses turn so much of a profit, that in a single day their profit margins for the year go out of the red (below profitable), and into the black (profitable). In one day. That’s quite a feat….

Timing Is Everything

Ever wondered why big budget blockbuster films always seem to come out in the summer or winter, while horror films are generally autumn fare? Why entertainment media in general tends to release in the holiday window, or in the three months directly following? The reason for this is simple. The various companies responsible for their release have tracked when they do well and when they don’t, and adjusted their release schedules accordingly. Other companies picked up on the trend, and voila. The same holds true when talking about any other product, service, or business. Selecting the right launch…

Working With Charities

Everybody loves doing a good deed. I don’t think any of you out there can think of a single time where you did something for someone for altruistic reasons and didn’t feel great about it after. Well what if I told you that altruism could also help your business?

As we talked about earlier this week with cross-promotions, a little bit of a partnership can actually end up being a huge boon to your business. For example, entertainment juggernaut WWE is, at the time of this writing, partnered with Susan G. Komen For The…

The Benefits of Cross Promotion

They say two heads are better than one, and in most cases this is true. In the world of business, it can be especially true. Marketing can be a tricky business, especially in today’s world. You need a big, creative hook. Something that will draw people in, and then most importantly, keep them coming back for more. So you’ve got a solid marketing campaign, and you’re doing alright for yourself, but what if you could do just a little bit better? What if there was some kind of extra way to draw attention…