I want to try a little experiment with you all. If you own a smartphone (and you should), pick it up, and go to your phone’s application store (Blackberry App World, Google Play, Apple’s App Store, etc). Now take a look at the most downloaded apps. More specifically, take a look at the prices. Notice anything?
Apps generally fall into three categories. Free, which is, well, pretty obvious. Premium, which can cost anywhere from a few dollars to, well, a lot more than a few dollars. And finally, the…Continue Reading
When starting up a business and coming up with a plan of attack, there are numerous factors you have to take into account. Many of these have a dollar figure involved, such as operating costs, manufacturing, design, website upkeep, and so on and so forth. But there’s one factor that I’ve noticed a lot of people don’t take into account. For some, it’s simply because it never really comes up. Their business dictates their actions with no other consideration on their part. But for others, they simply…Continue Reading
For all I like to talk about social media and how it’s a huge part of online marketing, there is some older technology out there that can also play a huge part in how you market your business. I speak of course of the good old fashioned email mailing list. I’m sure you’re all familiar with them. You only really need to take a look at your email inbox, and I’m sure you’ll see at least a few examples of this particular marketing tactic at work. I’m sure you’ll…Continue Reading
Social media is the single fastest growing method of staying connected with your client base. In today’s ultra-connected world, there is no better way to link up with your clients, providing them with useful information, and getting immediate feedback in return. But you know this already, I’ve written about it before. If you’ve been following my advice, you should already have fairly active social media accounts. The shift in the business world towards online practically demands it.
But just having a presence…Continue Reading
You hear about it almost every day. Another company faced with a multi-million dollar lawsuit, brought forth by a former customer or employee. Another business owner facing charges for illegal practices (more often knowingly than not). Now fortunately, as a small business, your chances of being waylaid with a gigantic seven figure lawsuit are extremely low, though the possibility of being sued should something along the way be less than above board remains. And there is always the possibility that you’ve inadvertently (I staunchly refuse to believe anyone reading this would Continue Reading