Keep Them Coming Back For More

This should really be a no-brainer. The key to making any business successful is sustainability. Having a successful launch and making a ton of money at the onset is great. But nothing lasts forever, except perhaps diamonds if you ask Sir Ian Fleming, who incidentally was never officially Knighted, a fact I just found out now while researching this article.

Anyway, back on track. That initial run of business (and resulting income) is great. That’s how you get your business up and running. But what you need to create in order to be really successful, is repeat…

Sales and Specials: Hooking New Clients

As I previously discussed in my two part post on The Art of Negotiation (Part 1 here, part 2 here), everybody loves a good deal. There isn’t a person alive who can resist a sale or special, especially on a product or service they’ve actually been looking for. Or even on things they haven’t. Impulse buys play a big role in pulling in business during a special offer as well.

Why is this important to you, my dear self-employed, self-starter friends? Well that’s quite simple, really. There are many, many reasons why various business put on…

Expanding Out of Your Home

Let me throw out a hypothetical situation at you, dear readers. You’ve been in business for yourself for a while. Your business, and consequently your Personal Independent Earnings, have grown to a point where operating from your home office is no longer feasible, you’re pulling in enough money to begin heavily reinvesting back into your business, and you’re looking to expand by moving to a dedicated office space. First of all, this is a wonderful thing to have happen to you. A definite sign of success, to be sure. But how do you choose a new office…

The Cost of Debt Part 2: Drowning Your Business In Red

Happy Friday everyone! Welcome to the continuation of Wednesday’s article on The Cost of Debt. At the end of the article I asked you all to think how having so much interest accumulate on a small debt that it would take 19 years to pay it off could negatively impact a business. I don’t want to get into too much detail here as we’ve already discussed this, so let’s get right back into it.

There is no sugar coating this. For a small business run by a self-employed individual, accumulating too much debt can, and often will, Continue Reading

The Cost of Debt Part 1: The 19 Year Money Hole

I find debt to be a terrifying word, and with good reason. To anyone who’s in it for themselves to earn money their own way, the idea of owing a dime of it to someone else, be it a person or worse, a corporate entity, should be anathema. Abhorrent. Sickening.

The worst thing about debt, is that few people realize just how unbelievably easy it is to get into it, and how incredibly difficult it can be to get back out. Let’s use credit cards as an example. They are, after all, extremely common. CreditCards.com quotes a study…